Huge influencer marketing demand boosts Izea's client pipeline
Orlando-based Izea Worldwide Inc. (Nasdaq: IZEA) is seeing an influx of influencer marketing managed services leads, and CEO Ted Murphy said bookings in that category are up by 53% compared to a year ago.
Managed services refers to the company's hands-on influencer campaign development and support for brands rather than basic platform access.
In the wake of his company’s fourth-quarter 2024 earnings report filed with the Securities and Exchange Commission on April 4 — which showed a 1% increase from $8.8 million to $8.9 million — Murphy told Orlando Business Journal its customer growth was 25% higher than the previous quarter and further, the company established “a robust new opportunity pipeline from the last quarter of 2023 and set an all-time record for pipeline in Q1.”
The company’s Izea Flex platform — a marketplace for brands to find and broker deals with influencers — is sold on a subscription basis to brands and agencies. Similarly, Izea’s FormAI, which launched in September 2023, is an AI-charged content creation platform available to brands as a standalone product.
