Why Universal has called Halloween Horror Nights its '13th month'
Halloween Horror Nights has evolved rapidly since launching in 1991, as Universal pours money into the after-hours, separately ticketed event, rewriting the script with new haunted houses and scare zones at Universal Orlando Resort year after year.
This way, guests can come back every year for a different experience.
All that capital investment has a noteworthy ROI. While the company didn’t share numbers with Orlando Business Journal, Universal Parks & Resorts' former CEO Thomas Williams at a 2019 Comcast communications and entertainment conference called Halloween Horror Nights a “13th month” because it “drives enormous volumes of business.”
