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While Jeff’s Bagel Run isn’t named for her and she doesn’t hold the top title at the company, insiders describe co-founder Danielle Perera as a driving force.
“Jeff [Perera] is first to tell you that Danielle is the one who ran the business when it was just the two of them,” said one senior staffer.
The company began in Danielle and Jeff Perera’s kitchen in 2019, when Jeff was home with the kids, obsessively baking to find the perfect bagel recipe. Danielle Perera kept her corporate job while running the bagel startup in her spare time.