Visit Orlando shifts Canadian marketing strategy amid tariff tensions
Tariffs on Canadian imports established by the Trump administration last month have led Visit Orlando, the area’s tax-funded tourism promoter, to change tactics and steer clear of Canadians’ ire.
Chief Marketing Officer Danielle Hollander at a March 13 International Drive Resort Area Chamber of Commerce luncheon explained U.S. travel content shown to Canadian audiences via Meta platforms has recently “drawn out a lot of negative sentiment.”
Comments from Canadians included angry reactions and vows to boycott U.S. vacations, she said.
