A post-pandemic boost for Winter Park retailers
“We used to be right off of Park Avenue, and a couple of years ago we moved to Pennsylvania Avenue, which is only three streets over, but a different ballgame,” said Amanda Warren, co-owner of The Grove. “The chance to get in front of new eyes is always a big opportunity for us.”
On Saturday, Feb. 25, those new eyes were watching as models walked the runway wearing fashion from The Grove and other Winter Park retailers. In its second year as an extension of the Grafton Family Foundation, Winter Park Fashion Week already has reached peak production quality. The event was held at Full Sale Live.
Led by Sarah Grafton, a local mogul who wears many hats, the fashion show focuses on elevating brand awareness for the shops that participate. Grafton is vice president of Grafton Wealth Management and board president of the Park Avenue District.
