TikTok influencer 'Mrs. Blinks' gave Visit Orlando’s summer campaign 5.4 million views
Diana Blinkhorn, a.k.a. Mrs. Blinks, leads the pack when it comes to Visit Orlando’s summer influencer marketing campaign that leveraged four social media influencers whose audiences are prime targets for Orlando-focused content.
With content alluring to families with young children, Blinkhorn alone generated 5.4 million views across her channels for the Visit Orlando campaign this summer. Three daughters in tow, she and her husband recorded their adventures at The Grove Resort & Water Park Orlando, iFly Orlando, Walt Disney World, Universal Resort Orlando, Camping World Stadium and Kings Landing.
Blinkhorn's Visit Orlando campaign content generated more activity than the other three influencers working the campaign combined. Total impressions for the campaign were 6.2 million, according to data shared by Visit Orlando with Orlando Business Journal.
