Latest Izea acquisition adds sports stars like Rob Gronkowski to roster
Orlando-based marketing firm Izea Worldwide Inc. (Nasdaq: IZEA) has acquired another agency, and with it comes some celebrity influencers sure to attract more big-name managed service clients.
Most of Izea’s revenue comes from managed services, hands-on influencer campaign development and support for brands rather than basic platform access.
Thanks to the acquisition of the sports and celebrity marketing firm Los Angeles-based The Reiman Agency, Izea’s clients will have access to a refreshed roster of influencer talent, including Rob Gronkowski formerly of the Tampa Bay Buccaneers, IndyCar driver Lindsay Brewer; former Major League Baseball player David Justice and former Denver Broncos tight end Vernon Davis.