See how social media content can trigger sales.
Orlando entrepreneur Karla Bravo launched her first bathing suit line this year and tapped into the power of influencers to get eyes on her products. She looked for individuals with a strong sense of style – and lots of fans – to wear her pieces and post about them online.
“What's worked best is when people tag the product, tag my company and write a caption that talks about how the product makes them feel,” said Bravo.
Bravo has tracked healthy sales numbers back to influencer posts through the year.
